Media Gasface: Think B.I.G. #3 w/ Rik Cordero (Video)

In the third installment of Media Gasface's Friday viral series, they sit down with the Read...

"W8": A Film By Rik Cordero (Trailer)

The Three21 Media capo has making lots of big moves as of late, and this Read...

Jared Evan - Hurt (Video)

Directed by Rik Cordero. Jared Evan covers the Nine Inch Nails on the first episode Read...

J.A.M.E.S. Watts - Wish You Were Here f. Frank G (Video)

Directed by Rik Cordero, here's the first offering from J.A.M.E.S' upcoming The Very Worst Of Read...

The Roots - The Fire f. John Legend (Trailer)

Before we get the official video, we must have a trailer right? That's how hip Read...

The Roots - The Fire (Pictures)

Some still shots from The Roots' upcoming (Rik Cordero-directed) video for The Fire.

Rik Cordero's Sprite Commercial (Video)

[youtube=http://www.youtube.com/watch?v=rF-DnbQP4AM&feature=player_embedded] Shouts to the homie Rik Cordero for getting some global shine on the latest Read...

Statik Selektah - So Close So Far f. Bun B, Wale & Colin Munroe (Video)

[youtube=http://www.youtube.com/watch?v=hmxp1CVPF1A&feature=player_embedded] Directed by Rik Cordero, who now has his own Sprite commercial (it came on Read...

Kid Sister – Big N’ Bad BTS (Video)

[youtube=http://www.youtube.com/watch?v=TJBkvhw4xwo&feature=player_embedded] Where the hell did this broad  go? Last week Three/21 and Fool’s Gold shot Read...

Rik Cordero - Good*Fella Radio Interview (Video)

Filmmaker Rik Cordero of Three21Media came down to G*FR station at Rutgers University a few Read...

Joell Ortiz - We Don’t Believe You f. Novel & Joe Budden BTS (Video)

[youtube=http://www.youtube.com/watch?v=p_cjwk65-uk&feature=player_embedded] Directed by the good folks at Three/21 Studios: Three/21 recently shot at SOB’s New Read...

Joell Ortiz - We Don't Believe You BTS (Video)

A behind-the-scenes look at Joell Ortiz upcoming video, for a track off Free Agent that Read...

Meth, Ghost & Rae Explain Our Dreams Video (Video)

This project is gonna be beyond dope. Wu-Massacre in stores March 30th. PREVIOUS: Meth, Ghost Read...

Statik Selektah – So Close, So Far f. Bun B & Colin Munroe BTS pt.2 (Video)

Three/21 recently shot Part II of the Behind The Scenes with Statik Selektah and Colin Read...

Consequence & Asher Roth - Childish Games BTS (Video)

Three/21 recently shot with Cons to the Quence and Asher Roth in New York City Read...

Joell Ortiz - Call Me BTS (Video)

More behind-the-scenes footage of the upcoming Rik Cordero-directed music video for Joell's single w/ Novel Read...

Statik Selektah - So Close, So Far f. Bun B BTS (Video)

Some behind-the-scenes footage of the Rik Cordero-directed video off Statik's 100 Proof (The Hangover). Also, Read...

Freeway & Jake One - Know What I Mean BTS (Video)

Rik and Three/21 get the calling for the first video from Freeway & Jake One's Read...

Illmind: Blaps, Rhymes & Life Release Party BTS (Video)

Last night Three/21 was at Santos NYC to celebrate the Blaps, Rhymes & Life Mixtape Read...

Juelz Santana – Mixing Up the Medicine BTS f. Yelawolf (Video)

Official behind the scenes footage via Three/21. Three/21 and Skull Gang headed out to Brooklyn Read...

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