After premiering his new Samsung commercial during Game 7 of the NBA Finals, Billboard revealed the cover of their latest issue. The cover story "Jay-Z's New Blueprint" is available now and breaks down Hov's new deal in regards to sales and album charting.

It is in this spirit that I say it wasn't as simple as you might think to turn down Jay-Z when he requested that we count the million albums that Samsung "bought" as part of a much larger brand partnership, to give away to Samsung customers. True, nothing was actually for sale -- Samsung users will download a Jay-branded app for free and get the album for free a few days later after engaging with some Jay-Z content. The passionate and articulate argument by Jay's team that something was for sale and Samsung bought it also doesn't mesh with precedent.

Retailers doing one-way deals is a fact of life in the music business. When Best Buy committed to and paid upfront for 600,000 copies of Guns N' Roses' "Chinese Democracy" in 2008, those albums didn't count as sales -- not until music fans actually bought them. Had Jay-Z and Samsung charged $3.49 -- our minimum pricing threshold for a new release to count on our charts -- for either the app or the album, the U.S. sales would have registered. And ultimately, that's the rub: The ever-visionary Jay-Z pulled the nifty coup of getting paid as if he had a platinum album before one fan bought a single copy. (He may have done even better than that -- artists generally get paid a royalty percentage of wholesale. If Jay keeps every penny of Samsung's $5 purchase price, he'd be more than doubling the typical superstar rate.) But in the context of this promotion, nothing is actually for sale.

Writer Bill Werde also goes on to cite label sources expecting first-week sales of around 400-450k. It's not platinum status, but it should definitely be enough to give Hov his 13th No. 1 on the Billboard 200. Adding to his effort to reach The Beatles' ever-illusive (most-likely impossible) 19.

ENTER RATING

Post a Comment
Share on Tumblr
.
  • Billy

    ^

    How gullible do you have to be to believe that kinda stuff? Can't you just be happy for some else's success without making up bullshit?

  • Philly bash

    ^^its a metaphor a simile a way to compare something. Its not like he'll really do it smh this world is to damn,sensitive these days

  • marty mcfly

    @CLICK HERE, first of all you sound crazy and you need to just stop with your bullshit. Your making this about the line "rape and pillage", now first of all do you know or have any idea how many hundreds of thousands if not millions of times the cliche term "rape and pillage" has been used throughout history? It has a historical context and it has multiple meanings and layered definitions. So before you post your bullshit for the umpth time just understand that the term "rape and pillage" has been used a million times already over the course of history. So NO Jayz is not saying he literally rapes children with the lyric and its below stupidity to even believe such. The term "rape and pillage" had a historical context in the way Jay referenced the line and how he meant it (meaning to conquer or takeover). The line says "I kill a BLOCK and murder the AVENUES, I rape and pillage your VILLAGE... The reason he says "block" and "avenues" and "village" in the context of him saying "rape and pillage" means to takeover new territory. So please just stop with your nonsense cause not only do you sound crazy but you look crazy and a number of your statements and assumptions are idiotic and ridiculous. Good day sir

  • flo

    just another nut on the internet, whats new?

  • Frank Ocean

    ^ I'd crack that nut any time.

    PS - This FO shit is old, but I just couldn't help myself.

  • jojoba

    I got to say about this album is nobody has seen a track lst for this thing yet. Who's to say what Jay is considering an "album" here I mean i feel like this was was designed as a give away and will have that same feeling. Closer to the EP you got when you bought S. Carter reeboks then to anything from the Blue print liniage

  • http://N/A XI

    ^
    The album comes out 72 hours following the giveaway.

  • say what

    This is a marketing scheme and less to do with an actual album that was prepared for.

  • http://N/A XI

    ^you did, though.

  • t

    blueprint 1 his best album

  • T

    he'll never get an album like pac

  • Will

    Stop mentioning pac he is not the greatest, you 90's niggas is crackheads 4 real. He was a gangsta rapper who good but not a god niggas dick riding Kendrick lamars booty ass the same way.

  • and 1

    pac is underrated these days, real talk.

  • yolonohomo

    straight up genius move on Hova's part. just shows the direction of the industry, its not about making cd sales, its about crazy concerts where you hear Niggaz in Paris 10 times!

  • david

    Haha giving free downloads to owners of a certain mobile and hoping that counts as goin platinum. You gotta earn platinum status by persuading 1 million fans to BUY your album rather than selling yourself off Samsung's success smh.

    Roughly 318m iPhones have been sold up to now. If Frank Sinatra's discography (59 studio albums) was to be given away for free download to iPhone owners and just a 318th of them downloaded every album then he could triple The Beatles record of 19 platinum albums in a week or 2. Would that be counted as legit?

  • http://www.motahiphop.com MotaHipHop.com

    The app is out now!

  • http://N/A XI

    Haha giving free downloads to owners of a certain mobile and hoping that counts as goin platinum. You gotta earn platinum status by persuading 1 million fans to BUY your album rather than selling yourself off Samsung’s success smh.

    Roughly 318m iPhones have been sold up to now. If Frank Sinatra’s discography (59 studio albums) was to be given away for free download to iPhone owners and just a 318th of them downloaded every album then he could triple The Beatles record of 19 platinum albums in a week or 2. Would that be counted as legit?

    david said this on June 22nd, 2013 at 6:51 pm

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
    The idiocy around here is astonishing. I'll help you out, though.

    1. Samsung is utilizing Jay-Z for his connection to "the people"; NOT vice-verse.

    2.Samsung PURCHASED a million copies of his album, pretty much the same way record vendors stock albums; The product was SOLD.

    3. They aren't dismissing this release due to the potential scale of its success. There are only 1 million available to the first 1 MILLION consumers. You should read and comprehend things fully before you speak on them.

  • marty mcfly

    fuck all you faggots. jay-z is king. this new album is going to be 30x platinum. it's going to beat thriller to be the first album that is 3x diamond.

    and this is complete bullshit. the samsung sales do count! jay-z is already platinum! and he would already be platinum anyway because i preordered 1 million copies. i support greatness and jay-z is the definition of greatness. i dream of the day we can be together.

  • Miso

    The marty trolls out here becoming more banal than the genuine article. Yawwwn. And of course they ain't gonna count; they shouldn't. Now you're gonna have people that won't get the album because Samsung held them down. This kind of backfired?

  • Mike Tomlin

    Pac is the greatest ever and its not even close. No one has been as influential as 2Pac on any platform except MAYBE Steve Jobs and Barrack Obama.

  • Mike Tomlin

    ^^ Since* 2Pac

  • SupremeWords

    STOP FUCKING SAYING 2PAC IS THE GREATEST AFTER ALL THESE GODDAMN YEARS. HOV CHANGED EVERYTHING. FUCK UP YOU "STUCK IN THE 90s" ASS NIGGAS!

  • http://N/A XI

    Pac is the greatest ever and its not even close. No one has been as influential as 2Pac on any platform except MAYBE Steve Jobs and Barrack Obama.

    Mike Tomlin said this on June 25th, 2013 at 12:33 pm
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
    That is all kinds of bullshit. You must really just pay attention to things that directly affect the "hood", to be able to say that. The irony of Steve Job name drop to make your rambling seem legitimate. GTFOH with that bullshit.

    There are men and women who have died pushing humankind forward. 2pac was an ignorant gang violence advocate, who is only praised because he died in his prime. How dare you.

  • T

    pac is praised for his raps

    have u heard pacs aggressive side

    ...he better than nas

    fake fans that dont know the essence

  • James Franco

    pac is trash

    i prefer Wale

  • http://www.MCRwaco.com Mcrwaco

    BIGGIE FOR LIFE! HOV AND PAC ARE GREAT BUT SO IS NAS AND RAKIMMMMMMMMMMMMM!!!!!

Site Meter