In response to Mayor Bloomberg’s proposed soda ban (which will be voted on this Thursday), Mountain Dew and the New York Art Department have joined forces in an outdoor campaign titled Prohibition: New York City. The suggestive imagery features a faux 17oz can and is plastered all over the city (specifically 3rd Ave and 13th St, Broome and Mott, Houston and Norfolk, East Broadway and Rutgers St, Delancey St and Norfolk St). If you’re in the NYC area and come across these posters, take a picture and post it on Instagram with the hashtag #dewyorkcity.
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