The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician.
Videos
Jay-Z: Marcy to Barclays Rocawear Ad (Video)
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Memphis Bleek – Hustle Money (Video)
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Albums
Mez Drops ‘The Loading’ EP
With features from Leon Bridges, Isaiah Rashad, MAVI, SAINt JHN, Childish Major, & more.
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Playlists
Shakedeck: Soundtrack Slaps
Rare songs, forgotten gems, and classic hits from movie soundtracks over the years.
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Videos
DJ Premier & Snoop Dogg Share “Can U Dig That?” Video
The first collabo under Premier’s new independent imprint, TTT.
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Playlists
Weekly Dope: Future + Metro Boomin, PartyNextDoor, Tinashe & More
A collection of our favorite songs of the week.
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Songs
Your Old Droog, Method Man, & Denzel Curry Connect For “DBZ” Single, Produced By Madlib
YOD will drop an album in 2024.
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