Jump starting during SXSW, Lil Wayne is linking up with Mountain Dew for their new campaign, DEWeezy. Which will include advertisements, public appearances and the creation of a skate park in New Orleans. There is also talks of a possible touring component. Young Money’s Cortez Bryant had the following to say about the partnership.
We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. By showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.
Shouts to Billboard on the info. Great, now I want some Code Red…
