At a Red Bull Music Academy event in Madrid, Young Guru and ego trip co-founder Chairman Mao go in great detail about the love of music, record shopping, the key to platinum sound and much more.

Artists need their people. Gimel 'Young Guru' Keaton is Jay-Z’s people. When the rap-conquering MC and world-conquering mogul steps into the booth (as he continues to do, despite frequent retirement threats), Young Guru is outside, at the board, making sure Hova sounds good. Since 1999 - a staggering twelve years - this has been the way of things. Along the way, Guru has recorded pretty much every other A-list MCs. Some say he has the Midas touch. Watch as he speaks on doing what you love first and foremost, and a couple tricks of the trade.

Yeah, I can't wait to start this.

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  • GEE

    lol young guru look like kid cudi for a second there

  • http://twitter.com/#!/Boi1da Boi-1da

    he said "also featured kanye west and rihanna" when he played RUN THIS TOWN c'mon guru is spain,they know shit

  • http://www.2dopeboyz.com/2011/09/24/drake-take-care-artwork/ AAA

    ^^ yeah and lol at the headshakes ,like..when the fuck is this shit going to stop pleae¿

  • peteROC

    GREAT STUFF. salute guru for taking the time to share some classic stories

  • stefanthereal

    I always love hearing Young Guru talk about hip hop.... TRUE HEAD, and a very inspiring story. #RealnessPrevails

  • Jc
  • Ricki Lutes

    i don't know anything about making music, but this was definitely worth watching anyway!

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