That’s Rocawear: 99′-11′ (Video)

Man, I haven’t really worn Rocawear since I wore clothes that were 3 sizes too big and wasn’t limited to only my financial aid checks in college. Burlington Coat Factory treated me well for a minute. Kudos, however, for being around longer than most other brands (Gino Green Global? Akademiks? Triple 5 Soul?). OH HAI AURA.

How does cultural perception affect which fashion labels people wear and which ones they abandon? Rocawear sat down with entrepreneur and record exec, Steve Stoute – celebrity stylist, June Ambrose and Rocawear’s Chief Marketing Officer Jameel Spencer to discuss how changes in popular opinion have affected some of today’s fashion brands.

The video also features exclusive interviews from Kendrick Lamar and Naomi Campbell about the Rocawear brand.

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~ by Meka on October 11, 2011.

Video

3 Responses to “That’s Rocawear: 99′-11′ (Video)”

  1. this guy is officially a sellout. im done with kendrick. this dude is a straight up duplicitous herb.

  2. LMAO nobody wears Rocawear no more, smh that shit is wack now it was good for its time while it lasted. You can add Rocawear on the list with SouthPole,Fubu cause their DONE. SMH at them Rocawear designers actin like they shit is still in style LMAO, stop living in 2007 SMFH.

  3. “OH HAI AURA”

    was that a Tommy Wiseau’s THE ROOM reference?

    “OH HAI MARK!”

 

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