Here’s your chance to win a copy of Steve Stoute’s new book, “The Tanning of America”. What do you have to do to win? Simple: enter your full name and legit email in the c-section down below where applicable (not in the comment itself, unless you want some random spam bot flooding your inbox for the next 50-11 years). I’ll then pick the person out of the mix as the winner. It’s not that hard, right? Good luck.
STEVE STOUTE: “The Tanning of America”:
Steve Stoute, one of the most influential voices in popular culture, examines how hip-hop transformed a new generation and conquered the global marketplace in his new book “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy”
In THE TANNING OF AMERICA: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, published by Gotham Books and on sale September 8, 2011, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into a mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he remains today.
Stoute says, “Tanning is the catalytic force majeure that went beyond musical boundaries and into the psyche of young America – blurring cultural and demographic lines so permanently that it laid the foundation for a transformation.” Shawn ‘Jay-Z’ Carter refers to Steve Stoute as “the conduit between corporate America and rap and the streets.” Stoute has made a career out of identifying with and activating a new generation of consumers to create extremely successful marketing campaigns. By marrying urban cultural icons with the mainstream – whether it be Jay-Z’s successful “S.Carter” sneaker launch with Reebok, Justin Timberlake with McDonald’s “I’m lovin’ it” campaign, Beyonce’s partnership with Samsung, Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN that broke industry sales records, or Lady Gaga partnership with MAC Cosmetics – Steve Stoute has revolutionized the way blue chip marketers and superstar artists connect with consumers.
Please!
WHO THE FUCK WANTS A BOOK?
Dope !
Yessir……looks like a dope read
DOPE
Looks like a very interesting book. would love to read it.
Pick me! Would be an interesting read.
never heard of it but i want it
Reading, like Wu-Tang, is for the kids.
sweet
I need something new to read to end the summer right.
would love some more insight on the influence of hip hop in todays culture
I’m Excited for the book.
.
I kicked her ass/We back friends like Puff and Steve Stoute
peace and love
niceeeeeeeeee!
looks good
nice
this & Toure’s, dope.
por favor!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
After the Chris brown/doublemint gum fiasco a few years back, I ‘despised’ Steve Stoute…but I truly respect what he has do for the culture and in all his interviews he does drop gems.. Should make for an interesting read
Looks like a good read!
look like a great book to read,hope i win this book!!!!!!
I want it.
let’s get it
Word, sounds like an interesting book.
I would love to get this!
It’s crazy how anything about nothing gets hundreds of comments, and this has less than 30 smh…
Either way I’d definitely love to read this.
Yeeeeeeeah!
NIIIIICE
looks like a good read
This sounds really interesting.
I would like this book
Hi
Ever read Jeff Ogbar’s book Hip-Hop Revolution? I had him as a teacher at UCONN, great class on the history of hip-hop.
I’m intrigued.
…
I’d like one
entered
hip hop is really real.
i’m in
Groovy
Entering.
Good lookin’
word up
Looks very interesting!
Wait… Steve Stout? Nas’ ex-manager Steve Stout? Hmmm… interesting. I’m in.
i would like this book.
Few people like to read about hip-hop, I’m one of them. Let’s go.
This sounds great
I love these types of books. I started and finished Dan Charnas’ “The Big Payback” within a week. Great!
Joahua Taylor
Even though I probably won’t get chosen, I’d love to read this book. Looks very interesting.
!Book looks interesting.
#Real
i want this shit pick me
Looks like it’ll be a good read
i need it
This would be a great book for a Hip-Hop Education college course.
Will check it out either way.
Sounds interesting
!
Stoute is the man …I’d love his job.
Sounds dope!
swag
cant wait to read it
NICE!
I’ll take a “stab” @ #winning this book…You can hate me now…but I won’t stop now
Steve Stout is the reason Nature was in the Firm instead of Cormega….haven’t liked him since
I can’t read
mmhmmmm
Let’s see it!
-seldom headnod-
dope
PLEASE! This will definitely get a read from me!
would like this
As a hip hop lover who works in advertising and has Translation on my list of dream companies to work for, I’m gonna get the book even if I don’t win. With that being said, I’d love to get the book for free :-)
hook me up
Cool
This book would be an appreciated addition to my library. With it being free who could resist?
i need this in my life!
def will be a good read!
it sounds so good!