Part 1: Intro
I remember when people were talking about this a year or so ago, but the director Choke No Joke was trying to sell it. CNJ has finally unleashed the whole thing via YouTube, and you can catch the whole thing (split into six YouTube clips) up top and down bottom.
Part 2: The Diplomats
Part 3: Kanye West
Part 4: Juelz Santana, Dame Dash & More
Part 5: State Property
Part 6: Oschino Goes Off


[Jay-Z]
The, the Roc, the the, the Roc
(Let me talk to ya’ll niggas real quick)
The, the Roc, uh uh, the Roc
Yo, y’all niggas truly ain’t ready for this “Dynasty” thing
Y’all thinkin “Blake Carrington”, I’m thinkin more like “Ming”
I got four nephews, and they all right in
They all young and wild, plus they all like things
And I’m havin a child, which is more frighting
But cha’ll about to witness is big business kid
Big bosses, cocky, and big Benzsesses
Come through flossin’em shiny rims it is
An office don’t pop up in their sentences
I think you understand what type of event this is
I don’t think you know how focused young Memphis is
or how Sigel’s so real, when you add on Amil
This is much more than rap, it’s black entrepreneurship
Clothing, movie, and films, we come to conquer it all
Roc-A-Wear, eighty mill like, eighteen months
You could bullshit wit rap if you want, muthafuckers
When it’s all said and done, we gon see what’s what
Holla at Hov, I’ll be in the cut (What, huh)
lol at Andy Milonakis. bitches are people too.
that was shit
That verse was super-weak.
This verse was not meant to show Jays Lyrical ability. Its more about how one can speak something into existence. Great businesses always starts out with great vision first. In the third line ( right in ) is actually posed to be WRITING. The ninth line is really posed to be ( And LOSSES dont pop up in their SENSES ) but you get the point.
This “documentary” was a complete waste of time. It was in the least bit insightful….and generally just a big waste of time. Absolutely no redeeming qualities what so ever. NOTHING worth viewing. 30 some minutes of my life that i will never get back.
and the purpose of this was???????
i could round up a bunch of available footage, have no commentary whatsoever and call it a documentary.
ITS A SHORT FILM NOT A DOCUMENTARY
Terrible. Almost disrespectful to showcase the Roc in such poor quality. Oschino would fuck you UP! lol
Then its a terrible short film
wheres the rest of the kanye footage? That was great to see him early in his career
Everything about that is terrible. I call it that because I have no idea what you would call something that shitty shown for the purpose of entertainment.
yo that shit was the worst.
Didn’t Dame just tell Rah Tah about putting out fires? and this dude standing there watch the whole tthing go up in flames FAIL!