This is interesting… Jay E. alongside Mountain Dew Code Red, recreated his Roc Nation intro banger for their latest commercial. You can check out more pictures and additional behind-the-scenes footage at miss info’s tilt.
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being on roc nation already paying off get yo bread.
shouldve left the old beat tho.
Jay Electronica NEVER sold out!
Peace to the God Jay Electronica
i can see y they changed the beat the original is to spatial, if ppl need something to catch thier attention
was alil shocked at this like wat j.e doing a mountain dew commercial? but meh..most ppl wont know who he is funny enuff but will prob see his face loads on t.v n when he does drop something will b like hey i kno that guy. j.e do ur thing.
p.s the site keeps sayin “your postin too fast” on like my first posts!!
Rocnation is about to be a problem. triple J threat.
The old beat was better. New one just sounds generic.
“My Names Jay Electronica, And I don’t have an album out.”
Apparently Im posting to fast for this site…WTF? LOL
whats with soda companies endorsing upcoming rappers? like sprite and drake? now mountain dew and electronica? whose next big sean and pepsi? bahaha
It would be dope if Mountain Dew done more of these with real lyrical rappers. It’d be like the upgrade to Sprite’s “Obey Your Thirst” adverts.
What a random match, but I like to see Jay E. getting some shine.
Where is J. Cole’s Iced Tea commerical?
@orangec+unity
I guess you never saw 90s Sprite commercials… they’ve been doin this shit for years
hahaha they cut out the dopeboyz part.
I love how he a corporate whore before he released his first album
^^how does it make him a whore?
a drink company wanted him…n he rapped nuthing edited n sipped on a drink n got paid..how exactly is this whoring urself?
hahahaha FUCKING SELLOUT. Funny how he has the time to do a fucking Mountain Dew commercial but doesn’t have the time to put out music he promised 1 FUCKING YEAR AGO… dude is a flakey ass nigga who needs to set his priorities straight.
why so much hate on jay elec…he doing his damn thing. i got mad respect for the god. he doing ish on his on field
what is this… I dont even
You forget this is the same guy that wrote Voodoo Man.
Stop whining about everything.
whaaaaaaaaaaaaat
this is cool and all, but what made mtn dew wanna do this? jay e’s not that mainstream yet
left a disgusting taste in my mouth. what a tool.
Whatever J.E chooses to do with his music , im with it. I dont care if he shows up rappin on a episode of mtvs jersey shore. The message is still there and hes been waiting about 15 years to get where he is now. So I aint gonna switch up on the GODMC.
Rakim is the GODMC, good try though REBEL.
Yeah that’s true. The real great thing about all this though is that Jay cut out the 2dopeboyz part from his rap… FUCK YOU SHAKE, YOU STUPID GROUPIE!
I can’t quite put my finger on it, but I’m not feeling this. New beat sounds like it was made to cater to the ignoramuses that plague the rap game. Maybe it’s just because Jay’s old material is so good. Still, seeing Jay Elec as a corporate spokesperson was the last thing I expected to see. And I have little doubt it’s going to hamper his inspiration.
a drink company wanted him…n he rapped nuthing edited n sipped on a drink n got paid..how exactly is this whoring urself?
oh how times done changed. Im glad this cat getting some bread that major product commercial campaign money gonna help my man from living off that baduizm loot. the beat sucks by the way
First of all If thats not really me comin wit disrespect at 2dopeboys or anybody else. Thats one of these groupies. 2nd there has been plenty of GOD MCs in hip hop like the whole WU TANG. So know what your talkin about.
Look, we all love j elec, but this is, by definition, selling out. Using your art to sell a 2nd party non related product is selling out. I’m not judging, but the man himself says to “call a spade a spade!”
- Jay Will-slang-yo-producta
- Jay Name-da-right-amount-ica
And you can have the king tut pic , ill run with voltron. Good morning Hip hop heads !!! I
wait…. So Tupac, Raekwon, Rakim, Nas & AZ,KRS one, MC Shan, Heavy D and Biggie all do the same thing in the 90′s but it’s selling out when Jay Electronica does it?
Yeah because it’s completely contradictory for this guy who acts so self-righteous and portrays himself as such a non-conformist to debut himself to the mainstream in this fashion. At least he cut out the 2dopeboyz line though, Shake is such a groupie bitch.
When did he ever say he wouldn’t do commercials? Never really talks about being non-conformist, as matter of fact it’s a stupid idea all together, If he really wanted to do the commercial, it’s be conformist to NOT do it because of what some seem people would think.
1st of all this aint his debut to the mainstream , would you rather he stay underground ? If you want to pretend your me , you gotta do more then copy a picture. you gotta sound intelligent.
^^^ Keep reaching to make rationalizations because your favorite artist sold out.
People bitch when garbage artists are all over the radio/tv. Then people bitch when a great artist gets exposure; and call him a sellout. Good for Jay Electronica because this is the same dude that was homeless sleeping on the streets and now he’s getting some money. More power to Jay. I’m happy for him.
“If you want to pretend YOUR me, you gotta do more then copy a picture. you gotta sound intelligent.” As you use the wrong “you’re* and “then” instead of “than”. I can’t help but scoff at morons who think they’re more intelligent than people when in reality they’re barely rocking a GED.
Looks like the most boring performance – ever.
@lol @my groupies , much like this video of J.E. Its not about how you got the message its about what was said. If I misspell every word , the truth of the matter still stands. Now are we gonna have a real debate about J.E or are all of your comments gonna be directed at me?
I was just stating the irony of you telling someone try and sound as intelligent as you, when you yourself sounded anything but that. *shrugs*
You people are so quick to say someone sold out. Like accepting money from a company so you can secure your families future is such a crime. He didnt change his lyrics , he just elevated his platform. It business , hasnt JAY Z at least taught you that in the last decade ?
Elevates his platform by debuting himself in a mountain dew commercial while compromising the beat to sound more mainstream? Sounds like the definition of selling out to me.
Ok if you guys wanna say he sold out thats fine but are you gonna say what he brings to the table musically is weak now too ? J.E has been tapping into the mainstream for the last 2 years with good music. Has there every been a major artist to ever come into the entertainment business and not merge with other companies for wider range in fan base?
No one said his music is weak, they just said he sold out. Case closed.
you guys act like it was JE’s idea to change the beat. i’m sure he would’ve rather kept the original. but the original wouldn’t have fit with a commercial like this at all. all i hear on JE posts are how he needs more exposure and blah blah blah and then everyone was happy that he signed to the roc and was going to get exposure…. and he gets said exposure and everyone is saying he’s selling out hahahah. you guys are a bunch of clowns.
“i’m sure he would’ve rather kept the original.” That defines selling out you bafoon.
the “tools” are all of you idiots saying he sold out. i guess all those artists sold out back in the day when they did the sprite commercials. grow up, artists dont pursue a career in music for the love, they want to make music off something they enjoy. releasing free music isnt going to keep the lights on. same people who bitch about the artist dont even buy their albums but instead download them off a file hosting site off some blog. shut the fuck up.
make money off somethin they enjoy*** is what i meant to say, and to add to that its not a hobby for him. its not just music anymore its music BUSINESS.
Difference being the subject matter in their lyrics. Jay-E sold the fuck out, quit trying to rationalize it with bullshit comparisons.
You guys have to realize J.E has turned down multi million dollar offers from companies because he didnt agree with them. At the same time , doing business with people like a soda company or clothing or TV network , etc. Shows that you consider your brand as a power house. Biggie said the worst thing you can be is a dumb rapper , and yes some of J.E moves are gonna make us mad cause hes on front street everyday. As a culture though and for hip hop overall , we need to support. Unless you still want Soulja boy and Waka flocka running the game. The commercial was dope anyway , it shows how hes focused even when the crowd aint there. Knowledge of self.
touching on what rebel said….
who would you rather be in this commercial, exposed to the masses… JE or soulja boy?
REBEL, would you PLEASE provide proof of your first sentence? PLEASE, PLEASE, PLEASE! I mean really nigga, you just saying completely unfounded shit now trying to make a point. What has he turned down? Inform us.
No response now REBEL? Can’t find ANY information about all those “multi million dollar offers” you wrote about can you? Fuck outta here.
you have to look at it like this , america has no idea who j.e is rite now. this will just b a niche mountain dew ad to them. so hes kinda in good stead with keeping his brand in the same vein as it has usually been.
@huhuhu The statement I made about J.E turning down multi million dollar deals is a true statement. The proof is right under your noses if you missed it when it was brought to light recently thats not my fault. People have been trying to sign J.E way before Jay Z. So of course hes been contacted by companies with substantial offers that you people saying he sold out would never turn down. He been told you , hes not illuminati but his eye is on the money. If you cant understand a hustla move or capitalizing on a business move , I cant help you.
High Fructose Corn Syrup read about it It’ll kill ya. (c) Huey Freeman
@ hahahaha , that last one was for you and if I dont rush to respond to you questions it aint cause I need to look for proof of my words to give you. I have a business myself , im busy so the comment made earlier about me havin a GED. COME ON SON!!! Instead of being mad at me just keep your comments about the topic at hand.
Other than the beat getting changed up, im fine with jay electronica doing this commercial. To me until he changes up his musicial style & messages dramatically, i dont see the reason to jump ship on him and stop supporting him all together over a damn commercial.
None of you can argue that he didnt sell out, only that you believe it is ok to sell out. Selling out in most art forms is a negative thing. By this board’s responses selling out is fine as long as you get paid? If that is what y’all really look up to at the end of the day you might enjoy more financially focused forums. We like to hold our heroes to a higher standard and are disappointed when they slip. Is hip hop the only major art form that bends over like this and then justifies it? Jay elect is richer and good for him but now he’s dancing for the man.
@hahaha. Just Blaze had an interview on here a while back saying that jay elec was turning down multi million dollar offers on his doorstep. Don’t argue the topic if you don’t know what’s going on man. Makes you look like an idiot.
+ adding on to that. ya’ll need to listen to dimethyltriptamine again. Jay elec’s plan of takeover is within that song and this is a part of it. If the dude is gunna make a difference he’s gotta get into the mainstream. You guy’s act like he’s making unintelligent BS. He’s just trying to appeal to more people. + none of you should have a problem w/ that if you love hip hop cuz this dude is the realest thing in the game right now
U guys saying hes sold out need to grow up and leave that man alone. U guys acting like females who just witnessed their boyfriend cheating on them. @factchecker holding our heroes to a high standard?? hes a rapper for christ sake. U shouldnt be looking at rappers as heroes in the first place.
smh…..!….he really kimbo slice’d hip hop..and fall flat on his face…#nocoincidences
“I am Jay Electronica and I love men”
He sold out! I want my rappers broke and unknown so they can be themselves even tho i dont know em. I want them to stay underground. I want them to make the music i think isnt selling out. I want to box them in and never see them go beyond the underground scene. I want them to spend all their money out of their pocket to make their album even if it makes them dead broke. I want their albums to be slept on hard. I’m a blogger that thinks i know whats best for every artist cause i think i know more about the rap game than the rappers themselves even if i never recorded in a professional studio in my life. Point blank if he doesnt do everything i believe he should do or do something i see as slightly selling out (going platinum, doing business with anyone big) i turn my back on that artist quick! I have beliefs and principals that make me DIFFERENT from the mainstream and i stand by that!
“I am Jay Electronica and I love men”
swaggaaggaman said this on December 23rd, 2010 at 8:04 pm
^^^very mature dipshit
yooo did yall forget all the rappers sprite had? common, method man…. i mean… damn internet gangsters sure are guzzling haterade
Hip hop fans defines the word fickle
It’s this simple… what did he turn down? You say it like fact, present some fucking facts. What has he turned down? You just say he he has, yet you don’t say what he turned down. A record deal? No, he signed one. What else? Niggas acting like you know so god damn much, show some proof!
And to all you fucks who lack reading comprehension, no one here has said he makes shitty music or is losing his touch, all that has been said is that he sold out for some publicity, bam.
Why would he turn down multi million dollar deals and then do something with mountain dew? That doesn’t make any sense….
@hahahaha watch this video, just blaze talks about jay electronica turning down deals
youtube.com/watch?v=fOUcjowHgrk
now u do have proof that he didnt turn down any deals at all?? cause your just an outsider that thinks he knows what goes on within
Why would he turn down multi million dollar deals and then do something with mountain dew? That doesn’t make any sense….
Power2ThaFolks said this on December 23rd, 2010 at 8:53 pm
^^^their is a difference between doing a commercial and signing record contract WITH THE RIGHT TERMS
Why when you see a black man turn nothin into somethin you get mad if he dont do it your way. Or you need proof of what hes been offered or who he talks too when those things have been proved already. You missed it move on. Again this is a business , selling music , brand and image. If the terms of the agreement are fair , you gotta do what you gotta do for the greater good. End of story. If you dont wanna make money than stay underground. If you want to take care of your kids and their kids like the labal owners do , make moves. J.E has a message that he feels people should hear thats why he made this move.
Those were record deals, nothing more. Keep trying to act like YOU’RE AN INSIDER. You aren’t.
lol REBEL, you tossed out some bullshit, got called out on it, and now are trying to move it all in a different direction. He sold out, it isn’t bad or good, it just it what it is. I hope it doesn’t compromise his art. That’s all, I’m out.
@lol What are you talkin about ? Do you read other peoples comments or just mine ? The answer to that question has been put out there more than once.
Nah actually it wasn’t, someone just posted a vague Just Blaze video talking about record deals. Whatever though, I could care less at this point as I don’t really respect your opinion anyways. I actually find you humorous. It’s funny seeing people post on a hip-hop blog who think they are the authority/more informed than the other posters.
Even if what I said is false which its not , anyone who has signed a record deal knows the dimensions to it and understands marketing. Why are you mad ? DO you not like to see people get money ? Is it hard for you to know that people accept and turn down deals and sponsors ? I not claiming to be an insider but im also not saying that im not an insider. Im not tryin to be looked at as nothin other than a opinion , if you dont agree thats fine but alot of you dont know what your talkin about.
What are you talking about? Mad? I called you out cause you made a baseless comment and then I said he sold out and I hope he doesn’t compromise his art. Your last sentence summarizes why I don’t value your opinion, you type shit as though you’re more informed than others. Clearly you aren’t. Taaaa Daaah.
@lol , if you dont want to read my comments that ok. All im tryin to say is the game is deeper then whats on the surface. B4 you comment on someone being a sell out just know that some of these artist do have friends. I dont know JE but I have known rap artists personally for the last 15 years of my life. That minor ones and the majors , some with posted new songs today but if you think im not speakin with perspective thats cool too. I dont say shit to be popular or known , I say them incase there is anybody out there that wants my views. If you dont ,than dont read my comments.
Those were record deals, nothing more. Keep trying to act like YOU’RE AN INSIDER. You aren’t.
^^^those were deals and he turned them down. I showed u and now u wanna act like it dont count??
the only one who acts like an insider is you. I never once said that “yeah i know all about jay elect’s deals and which ones he turned down” i just know what is publicly announced and i go by that. I dont know all of what goes on inside but neither do u.
Oh you know rappers? That’s so cool you must know all sorts of shit that the everyday man misses out on. Did I mention I know a bunch of NBA players and the Pope too? It’s easy to claim things when using the internet eh?
i think we all can agree, once jay electronica drops an album, the “haters” are gonna be claiming they loved him from the start. smfh
@lol , exactly so if anybody doesnt believe me , I am 100% ok with that. Im not claiming to be smarter or better then anybody. Most of you people know the truth of things b4 I say em anyway. But if anything I said , somebody found useful then It is what it is. I dont know you and you dont no me or who I know. Maybe im just somebody who is trying to help a kid out there who is talented and is gathering information to become and artist. I want them to be successful and understand when people say things like keep it real man , dont confuse it with not getting money.
@lol damn your a condescending smartass u know that?? no attack i just amused by it is all.
anyhow i see nothing wrong with what hes doing it doesnt effect how i enjoy his music so i could careless if niggas think hes a sellout for doing this commercial. Long as the music bangs
lol, hahaha and rofl sounds like the exact same person
Out of all the songs by JE on your computer how many of them have you paid for? Two at the most. He is not selling out what he is doing is starting to see a return on his investment. The fact is the perception of a sellout is different than what it used to be 10 years ago. Its not like he is in the commercial with wocka talking about selling drugs, he used a previously recorded song that keeps his brand integrity in tact while aligning himself with a brand, one that works with music of a similar vein already cool kids, theo london ect.
u kno wat i think this came across as kinda corny…maby thats y ppl hated? or cos j.e has this almost myth like status..n for on of his few commercial releases..to actually b a MOUNTAIN DEW commercial ppl were problbly taken aback a lil bit. but hes music is still dope
Turtle but lets nt pretend its deep just cos its jay elec it is wat it is a fizzy drink advertisement. so kids n adults will drink mountain dew. bottom line.
but…..at least he was in line with waht he does n wasnt schuking n jivning.
now im gna forget this n just go bk to listenin to exhibit c n a
Nas, AZ, KRS-One, Common, A Tribe Called Quest, Pete Rock & CL Smooth, Large Professor have all done Sprite commercials. Method Man has done a Coca Cola commercial. Even Jeru did an advertisement for Squeez’r Juice. If no one complained about them doing commercials then jay elect should be no different
u kno wat i think this came across as kinda corny…maby thats y ppl hated? or cos j.e has this almost myth like status..n for on of his few commercial releases..to actually b a MOUNTAIN DEW commercial ppl were problbly taken aback a lil bit. but hes music is still dope
^^^If ANYTHING my only complaint would be this commercial came before we gotten any official projects from jay e. Other than that i c nothing wrong with him doing what countless hip hop artists have done for years
One thing I didnt mention is even though I bashed Eminem a few days ago. That song he has about having one shot do not miss your chance to blow. Is so true , in music if you miss your chance you may never get another. In J.Es position , i wouldnt say take every deal that comes to the table but if he dont blow in 2011 , the reailty is he could disappear and be forgottin like he was never here. This commercial must have been on good terms with him. Im glad that Jay Z made the announcement moment happin for JE cause that created this lane for those lyrics to be further exposed. Sometimes you just gotta ride the wave. Now when kids under teenage years drink mountain dew , theyre goin to wonder who the mc is from the commercial is.
wah wah wahhhhh… Jay linked up with Mrn Dew… let the man do his thing… People are fucking ridiculous these days
@lol whats the matter???? got nothing else negative to say about a rapper?? do u even have a favorite rapper? i never see u give a positive comment about anybody u only show up when u have something negative or super critical to say. Say something to me u fuck nigga so i can slay u
Average Rap Blog Fan Comment: “It pisses me the fuck off, that kids listen to that lil gayne bullshit, but don’t even know who Jay Electronica is.” THEN Jay E. appears in a mountain dew commercial which could possibly raise his profile: “Jay Electronica is a fucking sellout!” FUCK you niggas man, why do want ur favorite rappers to be broke as fuck? He isn’t a sellout, he does have a family to support! If MTN Dew was gonna pay any one of yall niggas to be in a commerical, you’d be the first ones to do it. He’s just tryna get his music out to a wider artist. Not everybody wants to be that broke ass nigga, that gets underground love, but the underground mothafuckas bootleg their album, and then complain about the low sales. I could go on, but let me just stop…smh
LMAO that nigga ~lol~ is a diggy simmons fan hahahahaha!! Now it makes more sense. This nigga thinks kendrick lamar sucks and jay electronica is a sellout but listens to rev runs son whos a rich kid and has a a commercial for a phone. I knew ur taste in hip hop artists was some bullshit ok for now on say what u want cuz now i know u cant be taken seriously at all when it comes to real hip hop.
Ultimately, the name of the game is to get a better life. if guess it aint, what a shame. come up fortunate Jay Elect.!. Keep integrity, and drink mountain dew on these hoes!.
REspect. one of the illest Lyricist out hands dwn..
*RocNation*
yo, ya’ll a buncha lames hatin on this dude. He a grown ass man and does what he please. Actin like yall personaly know Jay. Bitch what if when he was a kid he always wanted to be in a mountain dew commercial. Now yall hatin that he finally has the means to do it… oh but ya’ll wanna see him shine? but hows he gonna shine in the underground… thats what shinin is.. comin out from the underground. You a bunch of flaw ass hoes
The God’s must be crazy! Looking forward to the future
Isn’t the real problem that now if he doesn’t come out with an album he’ll always be known as the “mountain dew guy”? Even worse, the “mountain dew rapper”? I think the bigger problem is that he’s already starting to typecast himself as “that guy”. Where as, people like Jay-Z, Dr. Dre, Puff, or even Drake eased into that position of power as far as brand and being able to sell whatever. He seriously looks like he’s trying to become a soda salesman.
you ain’t no cop J Reid YOU A SELLOUT!!
^^^^your comment stopped making sense after u called him a cop
When did I say I didn’t like Jay Elec? Oh wait, I never did! Must suck to not be able to read eh? Lemme help you with what my point was… he sold out, which isn’t good or bad. I hope it doesn’t compromise his art. Get it? Clear enough you brainless fucks?
^^^^well im glad to say u came back here. Maybe U need to read dumb fuck cause neither me or people said u didnt like him i said basically u say some sucka shit about real mcs and if someone said u didnt like him u could at least highlight the comment numnuts. Also if a artist is a sell that good or bad shit doesnt apply, it can only mean its a bad thing. LOL i dont know why i bother ur like diggy simmons which is enough to make me not take you seriously, assclown!
looks like the whole kanye-suit rapper thing is catching on
ALL Of YALL GOT IT TWISTED. JAY ELECT SOLD HIS SOUL TO JAY-Z AND ROC NATION FOR EXPOSURE. THE DUDE EVEN WENT AS FAR AS TO THROW UP THE *666* HAND SIGN IN THE VIDEO OF “THE ANNOUNCEMENT” JAY-Z EVEN REFERED TO HIM AS A “WIZARD” A COULPLE OF TIMES..THERE WAS EVEN SOME CHECKERBOARD SHIT IN THE MOUNTAIN DEW COMMERCIAL. THATS SOME FREEMASON SYMBOLISM. JAY-Z GAVE HIM THE TORCH..THE THING IS HE WILL END UP A MARTYR..CUZ YOU CAN’T EXPOSE THE TYPE OF SHIT JAY-ELECT EXPOSES AND GET AWAY WITH IT..WHY YALL THINK HE GOT A SONG CALLED “ANNAKINS PRAYER”..ANNAKIN GREW UP TO BE DARTH VADER…HE WILL END UP BEING LIKE THE NEXT “PAC” OR “BIGGIE” THE WAY IT ALL PLAYS OUT..