Kanye West – Power (Video)

No need to wait until after the coon fest that is “Jersey Shore” ends, here’s the painting that is Kanye’s newest single. Hit the cut for more details on the video.

So what exactly is the piece?
Well, it’s a video portrait of Kanye. It starts with a very tight shot introducing him that’s kind of a reinvention of a neoclassical painting. It pulls back from the shot, without any cuts, and we reveal the video canvas, populated by all these characters who are depicted in various stages of undress and decadence. The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.

How did you guys end up using that kind of imagery?
He approached me via my gallery and he wanted to do something that wasn’t a music video. He wanted a video work that would accompany the music. I said, “That’s great, because I don’t do music videos.” I wanted to give it an epic feeling. The song feels very personal, but the orchestration and the production of the track is epic and I wanted to give it something hypersensational and exaggerated.

And I understand you’ve heard that Dark Twisted Fantasy is the name of the album?
I’ve heard that’s the latest name. I would say not locked-in, and it would probably not get locked until closer to the time of the album release.

Director Marco Brambilla speaking to Vulture.

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~ by Meka on August 5, 2010.

Hip Hop, Video

175 Responses to “Kanye West – Power (Video)”

  1. First!!! lol

  2. props

  3. co sign this knee-grow.

  4. dope

  5. Dope

  6. powerful video

  7. I seen this like 6 hours ago.. seriously, I think its a teaser cuz it’s not even the full song

  8. ^^1. you’re lying. 2. it’s the full video.

  9. This is the video New York Times saw

  10. where is the real vid?

  11. not official. reall version drops at 11. yall couldnt wait?

  12. I’m not lying, Plus it screws up everytime I tried to watch it so it’s obvious it’s not the official video yet.

  13. I’m really confused right now. Is the verses supposed to be speed up? Is this the actual music video?

  14. looks like it got shut down….

  15. the fuck is this?

  16. DOPEEEE

  17. 1. shake listening to Drake. 2. shake getting turned on by Drake’s voice. 3. This is a preview. 4. you are lying.

  18. lol @ shake deleting his comment

  19. Watching on MTV now

  20. sadness. the clip didn’t work for me either unless this is the chopped and screwed version…guess i can wait the extra minute

  21. deleting my comment? i still see it.

  22. i wish it was longer (pause). Tight visuals tho.

  23. is the audio fucking up for anybody else? tried it in 3 different browsers…

  24. i liked it…but i still feel rick rolled

  25. “is the audio fucking up for anybody else? tried it in 3 different browsers”

    the player is super faulty. i’m gonna update with vevo version once they put it up.

  26. Come on, Kanye.

  27. damn that was short… but i guess its going off the phrase “a picture says a thousand words”… not bad but nothing spectacular

  28. DAMN, DUDE ONLY SHOWING SNIPPETS OF THE MUSIC VIDEO, HE DID IT ON MTV TOO!

  29. video doesnt work

  30. Why are you getting mad and commenting back at these lames Shake, just say fuck em.

  31. ^ that took me 10mins to post…. i was determined

  32. what the fuck…this is just like when flashing lights came out. Maybe if enough of us complain he’ll make a real video. lol fuck you doin’…bullshitting Kanye.

  33. updated with a clear working vevo video link.
    told y’all it was the full thing idiots.

  34. ….yeah..this is the real one…just seen the debut (didn’t jersey shore tho). i’m mad that it’s just for that one verse (i guess having a painting on the screen for 3 minutes would be too much for those with short attention spans), but it’s still a nice video I must say.

  35. man i was so hyped up for this shit, and its another “flashing lights”

  36. HIPHOPAFFAIRS WILL BE THE FIRST ONLINE SITE TO AIR THE MUSIC VIDEO RIGHT BEFORE VEVO!

  37. Wtf?? I’m like extra confused right now, so you mean to tell me the Power video was out this whole time????? If that’s the case, I been seen this a long time ago today… smh

  38. lol @ Shake resorting to name-calling

  39. it’s different… I like

  40. EPIC! But where the fuck is the rest of the video???

  41. idk how many times i need to watch but im not moved this shit is wak lets be honest hopping on bandwagons wont make you look cool now lmmaoo! kanyes my dude but if anything i thinks he just feeding to the illumanti believers hunger this shit is just to different!

  42. yeah quality is nice but this was like foreplay. it feels good but no action.

    i’m rather disappointed.

  43. that was actually a pretty good video despite the fact that it was short

  44. Ha! Dope but a little surprised it wasn’t the full song. Oh well turned out nice. video painting :)

  45. definitely on some illuminati shit, fuck the retards who deny it

  46. Is the art good enough for the fans? I bet you want more. ye is a genius when it comes to marketing.

  47. Aww I wanted to see the beheading….

  48. I’m still a huge Kanye fan, but this is that “gayfish” shit smh

  49. So this will no doubt become the commercial for the album, i assume

  50. this would have been the shit had they kept zooming out over the course of the ENTIRE song and zooming in on certain parts during the hook..with the end shot being him at the center of this huge empire and shit..

    but i still loved the video..even thoe i feel like i got rick rolled a lil bit

  51. THAT IS THE FULL VIDEO YOU CHUMPS!! (with love tho)

  52. the video had potential to be video of the year, but it’s way TOO short…oh well…check out music from Street Poets Ent. by clicking my name.

  53. i’m sure its more to this. the fact that he uses art to express his shit is dope.

  54. shake you madd

  55. dope as fuck. even had the sword of damocles.

  56. I guess that was the beautiful death huh?

    But I understand the main idea of the ‘painting’, even tho this is the second time Kanye has done an epic yet short video. Flashing Lights status wit this one. In saying that, this was probably the most epic 90-something seconds that I’ve seen. Just sayin…

    Kanye knows how to get the people talking

  57. http://www.datpiff.com/Fig_Justlisten.m139209.html

  58. you guys can say that it wasnt long enough, but in my opinion i feel like the length is perfect. since he didnt want to go in the direction of a video, hes not going to just show a painting for 3 minutes. the painting vividly tells a story that fits perfectly with the song. great video. kanye wanted to tell a story with it, and he did so. props

  59. dope
    NEED BEATS????
    Click for bangers–> http://www.soundclick.com/bands/default.cfm?bandID=666670

  60. dope!

  61. Like Kanye said. This is not a video it’s a painting a portrait. Seems he wants to people to catch the hidden messages of it. With that said this was good not epic. It was way short. But, I def appreciate Kanye for trying something new and innovative.

  62. dunno what 2 think really.. wasnt bad wasnt good..

  63. LMAO. Women reinvent themselves. WTF is Kanye Trying to be the Madonna of rap? Its obvious Kanye was raised by a woman. This track is on some gossip defensive bitch shit. Just cuz he has money and a mic and he’s creative (no denying that) people act like he’s more than human. Just like Mike Jack and look at the fruit he was. Video will be forgotten in a month. Celebrity worshippers amuse me.

  64. This was corny. The stupid ass Horus chain, the two flying morons with swords, the angel with fucked up wings.

    WTF, is this supposed to be symbolism? Get a grip on reality, ‘Ye. You’re a rapper!

  65. i fucks with it but i def could have went for the whole version

  66. LMAO he said jersey shore is a coon fest. god i hate that show

  67. This is the amazing video everyone waited for really, in my opinion this video doesnt count as a video if anything its nothing but a stop motion picture, hell we dont even see Kanye move in the video but there was probably something alot bigger to see in the video that I missed o well still wasnt what i expected I’ll go watch that new Eminem video.

  68. i completely understand the video, but im not feelin it.

    and lmaoooooo he called jersey shore a coon fest!!!! i dont care what nobody say, that show is great!

  69. Directly from Kanye’s twitter:

    THE ‘PORTRAIT OF POWER’ PREMIERS THIS THURSDAY ON MTV RIGHT AFTER JERSEY SHORE…IT’S NOT A VIDEO… IT’S A PAINTING!!!
    August 4, 2010 5:57:18 PM via web

    It IS NOT the video, it is A PORTRAIT. So apparently some people (*cough* chukpeso) don’t know what they are talking about. He’s been saying that this WAS NOT the video almost all day on twitter.

  70. Dope ; It Was Perfect
    The Visuals Were AMAZING And Had A Lot Of Hidden Meaning To It

    I’m Not Gonna Try To Find It Out Cause I Found Out The Meaning To The Coldest Winter Video By Playing It 4 Times With Volume And Twice Without .. And Honestly , I DONT GOT TIME FOR THAT AGAIN !

  71. Oh Yea And To Everybody Sayin He Pulled A “Flashing Lights” Again …

    Not Really Because Flashing Lights Ended Ass Soon As His Verses And The Neccesary Chorus Was Done .

  72. doenst coon meen nigger? that show is to funny though those ppl. are retarded

  73. I kinda wanted to see a video part of “Jumpin’ out the window” but this wasn’t bad.

  74. fuck what ppl think about the video…VEVO sucks balls.

    Also this video gave my eyes “blue balls”…WTF…? I need to finish feeling satisfied.

  75. @dumb i dont think coon is the same as nigger because nigger is actually in the dictionary, and i dont know if coon is. but coon, like nigger, is a racial slur used against black people. funny thing is, the only people i hear say it nowadays are black people, when talking negatively about other black people.

  76. Bro…when he says PORTRAIT he means VIDEO. This is the final thing. An LMFAO at the dude who said his eyes got blue balls. Thats a perfect way to sum it up

  77. Another Kanye tweet:

    it’s not a video .. It’s a moving Painting!!!
    about 1 hour ago via web

    10 mins till ‘THE PORTRAIT OF POWER’ on MTV!!! I’m in Korea trying to get a stream.
    about 1 hour ago via web

  78. Kanye West – Power [VIDEO] http://www.youtube.com/watch?v=kejJXHNlJFU

  79. I’m pretty sure when he says that he says it’s a portrait and not a video, he mean it’s a PORTRAIT and not the VIDEO. Why would he mean its a video if he plainly says it’s NOT a VIDEO? Make me understand that please.

  80. Why does dude think hes god? Its gay tryn to imitate god

  81. Doughpe!!!!

  82. @megan fox my girl: It’s Illuminati shit man

  83. im too high for this shit….

  84. 95% of music video suck….more like 99% when it comes to hip-hop videos. This was, at the very least, interesting. Saying a video is too short is almost a fucking complement because it means you wanted to see more. Mission accomplished Kanye.

  85. Look at me, I’m Kanye West, I like art, I’m going to make my video look like some sort of trippy collage…no one is artistic as me..blah blah blah.

    No hate intended, but dude tries to hard to be avant garde…we get it, you like art..

  86. http://whatuknowaboudat.blogspot.com/2010/08/concept-of-mixtape-gift-curse.html

  87. This just sucked

  88. Everyone calm down its the preview. I watched it on Kanye’s Blog. Straight from the source. Its a Preview.

  89. this one is beter http://vimeo.com/13087313

  90. Truth, true power is from up above.

    PS. I really only give a fuck about Pharoahe Monch’s cd.

  91. Remember that episode of Punk’d?

    Good shit though

  92. dude is weird as hell but cool video

  93. dope mixtape: http://usershare.net/51lowffysg4a

  94. new Drake – Message From You http://usershare.net/8yt2gashlifp

  95. Tagless drake messages from you:

    http://usershare.net/TeamSupreme/r8m7bmaitl7i

  96. yo im pissed the fuck off, i loved the video its fucken dope one of the dopest hip hop videos in long time but Cot damn this shit was only 1 min and 42 sec wtf is that c’mon i expected long version of the song. dang im disappointed and amazed at the same time

  97. Dope

  98. Honestly, the GIF is a shitton doper:

    http://i34.tinypic.com/2ngsx1j.jpg

  99. All you niggas spouting this illuminati stuff.. google the “Sword of Damocles” please. Don’t say shit unless you know shit :)

  100. pretty damn cool. i wish it had just kept zooming out and the screen filled with more and more stuff but i can see why he wanted it to be this length, it works great.

  101. This leaked hours ago then, because I watched it hours and hours ago. It was claimed to be a preview, but was removed from everywhere, because it was the full video.

  102. So he’s Jesus? or God? I’m not mad tho this song is dope. Much better than that 808′s shit. The album should be pretty dope.

  103. Jersey Shore = guido trash

    Mela = coon

  104. Jersey Shore = guido trash

    Meka = coon

  105. I fuck wit it

  106. yea @ThatKidRawr was right look up the sword of Damocles… Kanye did the 21st century version of that (not exactly but reeeaaalllyy close imo) to the kid that he followed on twitter. dope as hell when you actually look into it

  107. fucking awesome but is that all of it?

  108. I want the full song KanYe.

  109. I think he should do an alternate one or an extended one

  110. Dude.. Knowing Kanye he’s probably going to do three different versions for this song like he did with Flashing Lights and Jesus Walks

  111. at first I was kind of disappointed that it wasn’t the whole song, but after I watched it a few more times, you look at the video/portait/whatever the fuck you wanna call it as it’s own piece of art, then you start to appreciate it more. After looking at it differently, now I really like it.

    and he’s not trying to imitate god you incompetent fucks.

  112. Wow…this is basically a “portrait” of the sword of Damocles.
    Where theres this young dude[Damocles] was able to live like a king for one day, because he wanted to know how it felt to be as fortunate as the tyrant king. He was able to be surrounded by the best of foods and have only the most beautiful women to be his personal companions. He was loving the life until he looked up and saw a sword hanging above his head; the sword was being held with only a single horse hair. Damocles decided that he didnt want that constant fear over him like the king has, and asked to be released from his kingly day.

    Now correalate that to this clip of “Power”

    Kanye killed that shit…Props

  113. All the folks that were saying this is whack and a joke need to really give their heads a good shake. Kanye has always been known to be a huge fan of art, architecture and paintings.

    Paintings itself in previous civilizations before us left a very powerful message that have carried on through generations. IE The Sistine Chapel, The Mona Lisa. just to name a couple.

    Props to Kanye for thinking outside of the box. Ya’ll just be mad hating because ‘Ye is back in a big way and he’s sent the word out for the rest of the hip hop world that he’s not “bullshittin’” this time around!

  114. This was a dope moving painting. And for the illuminati nut jobs out there, the painting was done by Marco Brambilla, an artist who has done similar works just so ya’ll know

  115. LMAO @ thatkidrawr Kanye does make like 3 different videos of his songs!

  116. waits for stupid illuminati conspiracy theorists to make a million videos about why this is proof kanye is in the illuminati

  117. i don’t give a fuck if it’s a ‘portrait’ with however many fucking references to roman and renaissance iconography, that shouldn’t have been used as a video for the masses. the length makes it feel like they ran out of visuals that worked well with the piece or that they were advised about how annoyed people would’ve been if they sat through an entire 4 minutes of panning out. great idea, terrible execution.

  118. @myles

    Yo work on the delivery.

  119. wtf is this shit

  120. @m.e.a.n.
    ok thnx man i will

  121. While it is dope I’m not gonna lie, I’m mad disappointed. I thought I was gonna see some overly epic chaos and destruction with a few titties in the mix… but then it ended.

  122. they should use a screenshot of this for the album cover, at about 1.11 or so

  123. segahamilton.blogspot.com

    Yes, this is me, yes, I miss posting comments as ME and ME ONLY, and YES, I am confident in the sound of EVERY SINGLE SONG I HAVE PRODUCED, from the pristine clean (“Gauchos”, the very concept of “Awkward”) to the gritty gross grime of urbania (“Best Blogger Alive”, “Sonic the Hamilton”), to the intentional “novice” sound of The Pink Lavalamp.

    CHU this fall.

    cosmathens.blogspot.com
    segahamilton.blogspot.com

    I am living in the life after albums.

    ~*Welcome Professor*~

  124. this shits crazy dope. just wish it was longer

  125. Another great work of Brambilla’s. Looking forward to the full version :)

  126. Amy is that you?

  127. Damn. Eminem’s was nice, but this video is the shit.

    http://clintbeefman.wordpress.com

  128. @ Ryan, it was never meant to be a video. It is just art. I can understand if you’re not into paintings and stuff

  129. i too wish it was longer, but damn… it’s still visionary… the director and ‘Ye obviously struck some kinda nerve with a lot of ppl

    ‘Ye always been a brave idiot or genius willing to try shit and risk stuff now and then, who are we to stop him, or to ask him to change. only few ppl in the biz manages to be excentric and willing to fuck up now and then… only to do something like this!? and eventually get away with it!?

    i like it, why make another video like everybody else…
    so many details to explore… it’s 1min and 50 secs ppl could find new stuff in for quite a while..

    but this vid did the job it created a hype and discussion. guess that’s what it’s meant to do… to sell the album once it drops :)

  130. i honestly think this is retarded and some way to get people to say that its genius….when its not

  131. http://i37.tinypic.com/2ymc004.jpg z/o to Omar for that motion art link post in here’
    GoodAssJob [Power (Sword ov Damocles)]

  132. How can you call this a video? Massivly dissapointing for such a dope song. Poor.

  133. Yea, OK, Ye.

  134. SOME SHADY DEVIL WORSHIP HORUS CULT, SUBLIMINAL SHIT AT HIS FINEST….KANYE STANS ARE SLEEEEEEEEEPING LIKE SOME IGNORANT SHEEPS AND THEY THINKING THAT VIDEO IS DOPE…LMAO…

    EVEN WSHH VIEWERS KNOW WHAT IT IS…

    KILLUMINATI!

  135. im sorry for half of yall stupid niggas but this is an insaely dope video…..peep the sword of damocles, omg, step yalls know game up lol.

  136. http://i37.tinypic.com/2ymc004.jpg @kanyewest GoodAssJob Power=(Sword ov Damocles)
    @wreckstat they scared to learn….

  137. Don’t think for a second that this video is over your head. Aesthetically pleasing? I guess. A moving portrait? Sure, I get it.

    But, Kanye’s exorbitant self-glorification can be hard to swallow sometimes (pause?), especially when it’s being peddled off art. #imjustsaying

  138. *as art

  139. rick ross reacts to the video
    http://i35.tinypic.com/5arlw3.gif

  140. iz it me or kanye west tryin to rap like lil wayne???

  141. ummm COON FEST? there are (luckily) no blacks on the jersey shore at all…how is it a COON FEST? haha nice try tho. THE SITUATION would ruin you!

  142. oh and y does every famous music video have to do sumn with Illuminati? lol

  143. has any one else beat their dick to this?

  144. Kanye is really sooooo full of himself ae probably eats his own shit…..

  145. its 2010, my president is black, The cast of Jersey Shore are COONS, and MTV is #1 in Minstrel Show programming.

  146. Life After Debt. Dropping on a Good Ass Day. September 14th.

  147. MASONIC UNCLE TOM devil worship. I see Setan(SEt) as his chain. All these brothers worship Greek or Roman ideology. And all it’s freaky ways.Wake up people of Ra. Peace by Hu-Mans.

  148. If you sat there and said wtf is this shit. you obviously are retarded. If you dont even take the time to research the Sword of Damocles then it just further proves why you idiots who listen to hip hop are its demise. You have to hate every damn thing. Nothing is good enough. You have an artist realizing his mistakes and openly metaphorically shows you visuals of him knocking himself back to reality. And its still not good enough.. You’d rather be numbed with the idiocrity of Soulja Boy and shit like that than actually respect something with substance. So what he decided to do a portrait and not a video? Is anyone else challenging your intellect in the mainstream pop arena? I mean damn give me a break. I swear 99% of you are why i rarely listen to hip hop you hate the shit more than you support it then bitch cuz u get crap cuz you dont support the artform. Too many of ya’ll are rappers and not enough supporters. Reading your responses just disappointed the shit out of me.

  149. And dead that illuminati bullshit.. none of these artist have shit to do with illuminati. If you know anything about illuminati and anything about the videos you just so easily throw that term at you would know it, as well as this video, has not a damn thing to do with the illuminati. damn some of you guys shouldve stayed in school.

  150. I get it maybe if he thought he was big meech.. or was in a club rappin with bitches or some real super stupid cliche simple shit you would be happ..STILL HATE

  151. I see some you idiots don’t know the difference between Set and Horus. All this Illuminati stuff is thinly veiled Christianity. You can keep your superstition.

  152. There are so many ignorant people in the world. Illuminati really but this is a masterpiece in every since. I love where he is taking everything but people are idiots man. Just like most hill billies are racist there are black people who hate the rich cause obtained something you couldn’t. They sold their soul really hard fucking work you dumb fucks you black hill billies you tin foil hate wearing fucks. I hate haters and people claiming they religious but God said its not our place to judge anyone so stop characterizing people you dumb illiterate bitches and grow a brain. Fuck boys SMMFH

  153. @Kid Icarus
    I tried to tell em about it bro…its simple Greek Mythology.

    But ppl is blind to history nowadays…smh. Illuminati has to be the dumbest thing ever IMO…and its mainly in the black community too, thats what makes it sad

  154. ill

  155. How hard is to realize this is just a clip. And all that illumnati shit, please.

  156. tight ass video tho i aint gonna lie. motivational music for like sports commercials or sumn lol

  157. Sc✮tt
    ^^^^
    http://www.gifbin.com/bin/1233928590_citizen%20kane%20clapping.gif

  158. Okay even if Kanye West and Sean Carter are in this “Illuminati,” why would you care. Do you really believe the world will end because of a bunch of rich niggas in a cult….*really*. They’re just entertainers, and even if they were “Illuminati” all they are going to do is sing a fuggin’ song about it. This is some modern Salem witch hunt shit. Half of yall don’t even read the Bible and could give two shits about going to church…lol

  159. I saw it last night on MTV (didn’t know it was premeiring so I was mad hype) and I was pissed it wasn’t the entire song. Does anyone know why? Anyway that shit was (2)dope. I’ve never seen anything like it.

  160. It’s just like flashing lights dude…sorry kanye stopped making good videos circa “heartless”. I remember when he would make three for one song…but no he’s going though this artsy phase.

  161. Yo everyone, I’m really happy for you, I’mma let you finish but Kanye West video is the (one of) the best video of all time! One of the best videos of all time!

  162. he portraying a greek proverb.. he has Damocles sword hanging above his head…

  163. even though I cant stand this song, i get what he is trying to do in the video…and though short its a dope ass video..the editing of the dudes about to chop his head off is a bit off but other than that its dope

  164. Meh. I’m more into the music side of music. Not this artsy shit. The song is dope as hell.

  165. i thought this shit was a preview.. i don’t care if it “wasn’t supposed to be a video” it should have been.. i was waiting for kanye to start rapping at the chorus and all that shit would’ve started moving around him and stuff. but no, then it ended. and i’m sitting here like “wait, that wasn’t it, was it? that was just another preview, right?”

  166. It’s a portrait. How hard is that to understand?

  167. Smfh at al of yall cant apperciate music expression imagery and actual art through music. Everytime Kanye does something that proves hes an artist and puts emotion into his shit (808′s) its blacklisted as trash cause hes not rapping. Did u all just want a video of him rapping all around the place? I love this video too short but then aggain its a potrait.

  168. I don’t care what it is, my point is, the music is whats important. It just so happens I’m a massive fan of Kanye’s. Quit trying to come across all arty just because of this video. Making a right cunt of yourself.

  169. Fuck Kanye, how bout that?
    http://www.youtube.com/watch?v=6W-3cZAwY7M

  170. I like it..with out a doubt, the visuals are craaaaazy

  171. People love to feed pigeons then shoot at eagles.
    Maybe he should’ve made a black and white concert type video. Or a “in the hood” video. Or an “at my crib with all my shit” video. He made the work. It’s your right to be critical. But at least he makes videos that are outside yall box ass niggas.

  172. i like it. that was dope.
    who cares if it’s only 1:36.

  173. Amazing!
    Kanye wasn’t bullshiting when he said this would be a painting. Add the motion, and it’s art on a level we’ve never seen in hip hop!
    Brought to you by Kanye, of course!

  174. its demonic cant u see dat????

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