Stat Quo explains that Eminem makes words rhyme that don’t normally rhyme and Rick Rubin’s approach to singles. Taken from the interviews for the book How to Rap: The Art & Science of the Hip-Hop MC.
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Rick Rubin is that dude, he should produce more hip-hop records, that big sound is ill
i can’t watch this right now (damn you, work filters!), but i always loved rick rubin’s singles have to be less than 2:30 mins theory. back when everything got pressed, he said 12″ have to be less than 2:30 so the needle can really drop in and find the groove, creating that distinctive, big(^) sound. technically he may be right, but aesthetically it’s on point too. all those old run dmc, uncle l, and beastie joints hit hard and left you wanting more.
sorry if this is exactly what stat said.
@bushytop – that’s dope, though Stat here is saying Rick doesn’t let an artist say anything about a single when they’re making a track, so they don’t jinx it
Rick Rubin’s Sherpa > your favorite producer