Jadakiss – Who’s Real (Ruff Ryders Remix) Preview (Video)

During my short trip to NYC, the Boss Lady let me know that an exclusive preview of Jadakiss’ upcoming video would be hitting my inbox shortly. Sure enough…

The video’s concept, overseen by Ruff Ryders co-founder and CEO Joaquin “Waah” Dean, pays homage to the collective street spirit the Ruff Ryders pioneered in the late 1990s.

The video was shot in different locations, with DMX and Swizz on set in Arizona due to ‘X’s current travel restrictions, and the rest of the crew filmed in New York City.

Ruff Ryders, a record label and management company created by Waah, his brother Dee and their sister Chivon, evolved over the years from a successful artist breeding ground to a fully-fledged movement that includes national bike chapters plus an ultimate fighting division called “Built 4 War”. A new Ruff Ryders album is set to drop in 2010, with individual artist projects also slated for release in the coming year.

Shouts to DrJays.com.

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7 Responses to “Jadakiss – Who’s Real (Ruff Ryders Remix) Preview (Video)”

  1. This video look hot… Eve still could get it…

  2. any news X’s “Walk With Me Now” or “Fly With Me Later” release dates?

  3. i liked it alot :DD:

  4. That clap your hands shit is just so corny and embarressing. The track would be a lot better without it. Beat’s hard as hell, though.

  5. [...] See the rest here: Jadakiss – Who’s Real (Ruff Ryders Remix) Preview (Video) [...]

  6. This shit is dope. Love how they are payin homage to the late 90′s RR style.

    I grew up on these videos.

  7. The track would be a lot better without it.

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