Mazzi of the S.O.U.L. Purpose Crew speaks on the recent “diss” record towards Jay Electronica & The Cool Kids. It was an experiment aka there was no beef, etc. I feel stooped haha. But big ups to Mazzi for conducting this. I’m glad to see there wasn’t anything real. That would explain the there isn’t any reason for him to diss, diss haha. Good work Mazzi, I tip my keyboard off to you. He even grabs Q-Tip to discuss his thoughts on the hipster rap scene and more. I fully agree with the statement that a lot of people out there gravitate towards beef in hip hop rather than just having great music. You know Shake covers everything. If anyone sends good music, I’ll post it. At the end of the video they list a dope line up of artists under the radar, do yourself a favor and google them! Check after the jump for a write up from Mazzi, courtesy of Young Sav.
S.O.U.L. Purpose Press Release
OPERATION F.L.I.P. (Finding Lessons In Practice) = Lesson A + Lesson BFirst & foremost, I would like to thank everyone who participated in this experiment. When I first put it together, I did not know how it would exactly unfold but I had an idea that everybody’s response would be similar to what it was… Safe to say I did extensive homework… I didn’t go in this blindly… I addressed certain problems, came up with solutions, plotted strategy for a timely unveiling, then anticipated how the reaction & result would be… Not easy… Hope the overall message translates…
THE COOL KIDS: I hope ya’ll understand that above all, your success qualified you guys to be in this experiment. I wish ya’ll the best… Mikey, you were a good sport…& you’re the 100th person to say I look like Jason Kidd! Funny shit… PEACE
JAY ELECTRONICA: Your success aswell made you a prime candidate for this experiment… I wish you the best too… I read somewhere that the profits from your album are going to charity… S.O.U.L. Purpose has, is, & always will be charity based so I commend you for that! PEACE
ERYKAH BADU: You were thrown in that mix for the shock factor… I had to be convincing… I meant no disrespect… I actually had the pleasure of rocking with you at The Nuyorican Poet’s Cafe years ago & we vibed very well… One love… PEACE
MEDIA: Big up to real journalists who report & inform & stay away from bullshit propaganda! Peace to Miss Info, Wreckless, Eskay, Low Key, Steve Raze, Grouchy Greg, Mike, Synapse, Brian, Wonder Twinz, Fubz, Thomas, Emily, Killa Hill, Kid Kaos, Cros1, PEACE Mag., Mick Boogie, Roslynn, & all others who truly take their media craft seriously!
INTERNET NERDS/SCREEN BANGERS/COMPUTER GANGSTERS: It’s obvious that the net is part of our everyday routine… It’s essential! But attempt to escape your virtual reality once in a while… Get out more & live life! There’s Hip Hop to be discovered! Pay attention to the experiment:
Operation F.L.I.P. (Finding Lessons In Practice)=LessonA+LessonBBANDWAGON TRENDY HIPSTER HOPPERS: Respect the architects, pay dues, research, & learn about what you’re doing… We are ALL students of this culture! Preservation is key! Each one teach one, reach one another… Pay attention to the experiment:
Operation F.L.I.P. (Finding Lessons In Practice)=LessonA+LessonBHATERS: I love you guys!
RACISTS: You guys are primitive beings… Sad & pathetic…
PEACE & BLESSINGS…
booo
an experiment? more like a failed diss track now trying to cover up
i don’t think so. they’ve had this video set since they dropped the first one. my man young sav confirms everything.
i say good job. i think he got his point across and did it well. the diss track was everywhere (including here)! and i can’t say if he would’ve done a regular dope track it would’ve spread as much.
WOW! SOUL PURPOSE redeemed theyselves! What a great plan! Wish I thought of it! DAMN IT LOL
unique approach yo! I like it
Great for the culture
ok maybe you are right. and if it was an experiment then yea it did work. but this has been done multiple times…remember jin’s track “fuck jay z”
I don’t remember anybody ever doing this in Hip Hop! Somebody please confirm
Buit it was innovative! I’m wit it
DaTruth … that’s not the same. All Jin did was title a track and have a line in his song. he then stated the reasoning the next line. where as this has went on for a few weeks and had a buzz on the internet about it. i understand what you’re saying but it’s different imo.
Propaganda.
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i can agree with that. this was done to a much larger extent
For those that don’t see it yet, honestly, it’s because this guys Mazzi is more than what meets their eyes. And that comes from understanding the game, being in it, seeing the world out from it and not vice versa. Most of these people get caught as suspect because their lack of knowing the right approach let alone knowing the right context of any topics or eras of HipHop.
Ahhh! Tushae! Finally, somebody being creative!
I like what Soul P did!
(gasp in disbelief)
lol I knew there had to be a reason behind this whole diss record… Mazzi got everybody. Myself included. :P
i liked soul’s album
i dont fuck with this…so what is his point, that people gravitate toward beef? Is that breaking news? Is that gonna change now? U know what will stop beefing in hip hop? Rappers taking time to educate themself and pay attention to the world they live in, not some placebo diss track.
It was creative, it just seems pointless to me. Just my take…
The Jin thing is the same it’s done on a smaller scale..but it had the same premise, that people would listen to the song if they thought it waqs a diss..Saigon also titled a song Fuck 50 cent cus he said people would listen to it because of that..same premise.
That being said..Like recruitzero..I dont really get what he was tryna prove that people already didnt know. People like seeing other peoples drama…annnd..whats new?…and he said it wasnt a diss..but then he goes on to indirectly diss them, by dissing their style..then he gets qtip to diss their style..and I dont even see how Jay Electronica falls into this, cus he’s no 80′s hipster..and if he was..so what? why cant someone like a style from the past and rock it…Kanye did it..why he aint go at Kanye..Naw this wasnt some deep experiment…just something for attention..I guess it worked..went to his myspace..music was mediocre..kinda ironic
I’ve been bamboozled. let astray…
lol.
well I took part of it, but only as not a beef but a “why F is this guy comin at Jay and Cool Kids?!”. I do not like beefs at all, so I think my reasoning for reacting to the videos was for the fact that this mazzi guy was starting somethign with 2 artists I see as in there own lane, not f’n with anyone and for him to make a diss track made me do a double take and say “wtf?!”. But I dig the experiment…it def worked. Lesson learned, real beef or not, dont say shit and let that shit die quietly on its own…dont add fuel to the fire, jsut appreciate good music, support it and K.I.M.